Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Mir Shahid Satar, Raouf Ahmad Rather, Sadia Cheema, Shakir Hussain Parrey, Zahed Ghaderi and Lisa Cain
| Year of publication: |
2024
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|---|---|
| Authors: | Satar, Mir Shahid ; Rather, Raouf Ahmad ; Cheema, Sadia ; Parrey, Shakir Hussain ; Ghaderi, Zahed ; Cain, Lisa |
| Published in: |
Tourism review. - Bingley : Emerald, ISSN 1759-8451, ZDB-ID 2412174-5. - Vol. 79.2024, 3, p. 601-621
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| Subject: | Customer brand engagement | Customer co-creation | Customer revisit intention | FsQCA | Tourism/destination | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TR-10-2022-0489 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014512294