Transforming individual performance: the discovery that delivers fulfilling, successful lives

Purpose – The purpose of this paper is to detail the discovery of the Fourth Law of Iceberg Communication Theory. Design/methodology/approach – The paper sets out Iceberg Communication Theory and the three existing laws, and details the Fourth Law and the research base underpinning its creation, with a relevant case study. Findings – The Fourth Law enables any individual to meet their goals and to lead a more fulfilling, successful life. Originality/value – The discovery of the Fourth Law is original and the value is as outlined above.