Transforming relationship marketing : strategies and business models in the digital age

edited by Park Thaichon and Vanessa Ratten

1.Online Retailing and Relationship Marketing: Evolution and Theoretical insights into online retailing and relationship marketing, Park Thaichon. Gajendra Liyanaarachchi, Vanessa Ratten, Maria Dharmesti, Sara Quach, Scott Weaven 2. Risks and Barriers towards Organ Donation: Strategies to move forward from Relationship Marketing Perspectives, Amani Alsalem and Sara Quach 3. Multi-generation Sponsorship. Awareness, Attitudes and Purchase Intentions in successive generations, Konstantinos Koronios, Panagiotis Dimitropoulos, John Douvis, Andreas Papadopoulos, Marios-Daniil Papaloukas, Vanessa Ratten 4. Digital Banking and Customer Satisfaction: The Nigerian Perspective, Oluchukwu Jones Mordi, Ade Oriade, Yong Wang and Victor Atiase 5. The Role of Religiosity in Collaborative Consumption Behavior, Soha Abutaleb, Noha Elbassiouny, Sara Hamed 6. Customer perceptions in Possession Processing Services: Factors and indicators of behavioral loyalty, Kittisorn Boonnark, Mitchell Ross, Jiraporn Surachartkumtonkun and Sara Quach 7. Athlete entrepreneurs: Relationship marketing through collaborative ideation, Vanessa Ratten and Park Thaichon 8. Relationship Marketing through Error Management and Organizational Performance -- Does it matter? Margarida Oliveira, Susana Rodrigues, Eulália Santos and Isabel Miguel 9. Relationship marketing in the digital age, Vanessa Ratten and Tanvir Ahmed 10. Online Retailing and Relationship Marketing: The Current Landscape and Future Developments, Park Thaichon, Maria Dharmesti, Sara Quach, Gajendra Liyanaarachchi, Scott Weaven, Vanessa Ratten

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Year of publication:	2021
Other Persons:	Thaichon, Park (ed.) ; Ratten, Vanessa (ed.)
Publisher:	London : Routledge, Taylor & Francis Group
Subject:	Beziehungsmarketing \| Relationship marketing \| Digitalisierung \| Digitization

Extent:	1 Online-Ressource (xi, 155 Seiten) Illustrationen
Series:	Routledge advances in management and business studies
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-000-20553-4 ; 1-000-20553-3 ; 978-1-000-20549-7 ; 1-000-20549-5 ; 978-1-000-20551-0 ; 1-000-20551-7 ; 978-1-003-09071-7 ; 1-003-09071-0 ; 978-0-367-54817-9 ; 978-0-367-54818-6
Other identifiers:	10.4324/9781003090717 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013174874