Transforming services to the customer : exploring user-generated content and entrepreneurship
Sarah Fischbach (California Lutheran University), Veronica Guerrero (California Lutheran University)
| Year of publication: |
2015
|
|---|---|
| Authors: | Fischbach, Sarah ; Guerrero, Veronica |
| Published in: |
Journal of business & entrepreneurship : JBE. - Las Cruces, NM : Univ., ISSN 1042-6337, ZDB-ID 2041185-6. - Vol. 27.2015/2016, 1, p. 109-130
|
| Subject: | User-Generated Content | Marketing | Brand Personality | Mobile Business | Kundenintegration | Customer integration | Markenimage | Brand image | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Mobile business | Konsumentenverhalten | Consumer behaviour | Content Management | Content management | Web 2.0-Technologien | Web 2.0 technologies | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011449037