Transforming the customer experience through new technologies

Wayne D. Hoyer, Mirja Kroschke, Bernd Schmitt, Karsten Kraume, Venkatesh Shankar

Year of publication:	2020
Authors:	Hoyer, Wayne D. ; Kroschke, Mirja ; Schmitt, Bernd ; Kraume, Karsten ; Shankar, Venkatesh
Published in:	Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 51.2020, p. 57-71
Subject:	AI and robots \| Augmented and Virtual Reality (AR/VR) \| Customer experience \| Customer value \| Experiential marketing \| Internet of Things (IoT) \| Internet der Dinge \| Internet of things \| Beziehungsmarketing \| Relationship marketing \| Virtuelle Realität \| Virtual reality \| Kundenwert \| Konsumentenverhalten \| Consumer behaviour \| Technischer Fortschritt \| Technological change \| Künstliche Intelligenz \| Artificial intelligence \| Roboter \| Robot \| Event-Marketing \| Event marketing \| Marketing

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1016/j.intmar.2020.04.001 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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