Transforming visitors into members in online brand communities: Evidence from China
| Year of publication: |
2013
|
|---|---|
| Authors: | Zhou, Zhimin ; Wu, Jane Peihsun ; Zhang, Qiyuan ; Xu, Shen |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 12, p. 2438-2443
|