Transition to digitised consumer behaviour
Sumi. KV
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Sumi, K. V. |
| Published in: |
Global journal of business management : GJBM. - New Delhi : Global Vision Publ. House, ISSN 0973-8533, ZDB-ID 2413232-9. - Vol. 10.2016, 2, p. 99-104
|
| Subject: | Decision making | Digital innovation | Digital strategy | Consumer behaviour | Konsumentenverhalten | Digitalisierung | Digitization | Innovation | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011664351