Transitioning from traditional to digital content : an examination of opinion leadership and word-of-mouth communication across various media platforms
Michael D. Cole; Mary M. Long, Larry G. Chiagouris, and Pradeep Gopalakrishna
| Year of publication: |
2011
|
|---|---|
| Authors: | Cole, Michael D. ; Long, Mary M. ; Chiagouris, Larry G. ; Gopalakrishna, Pradeep |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 10.2011, 1/4, p. 91-105
|
| Subject: | Online-Handel | Online retailing | Personalisierung | Personalization | Virales Marketing | Viral marketing | Website | Vertriebsweg | Distribution channel |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009485816