Transitions in marketing communications from traditional architectures to social network patterns
Kumarashvari Subramaniam; T. R. Gopalakrishnan Nair
| Year of publication: |
2013
|
|---|---|
| Authors: | Kumarashvari Subramaniam ; Nair, T. R. Gopalakrishnan |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 8.2013, 2, p. 69-85
|
| Subject: | transformation of marketing communication | social networking sites | SNS | social networking sites influence on customers purchase decisions | trust level | Social Web | Social web | Soziales Netzwerk | Social network | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Vertrauen | Confidence |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010394722