Translating barriers into potential improvements: the case of new healthy seafood product development
Year of publication: |
2010
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Authors: | Altintzoglou, Themistoklis ; Hansen, Karina Birch ; Valsdottir, Thora ; Odland, Jon Øyvind ; Martinsdóttir, Emilía ; Brunsø, Karen ; Luten, Joop |
Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 27.2010, 3 (1.1.), p. 224-236
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