Transnational business and their mandate to serve consumers
Ronald Paul Hill; Kelly D. Martin
| Year of publication: |
2013
|
|---|---|
| Authors: | Hill, Ronald Paul ; Martin, Kelly D. |
| Published in: |
Marketing theory and applications ; 2012=Vol. 23. - Red Hook, NY : Curran Associates, ISBN 1-62276-649-0. - 2013, p. 390-397
|
| Subject: | Globalisierung | Globalization | Privater Konsum | Private consumption | Konsumentenverhalten | Consumer behaviour | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009792202