Transparent price labelling for sustainable products : a boost for consumers' willingness to buy?
Year of publication: |
2019
|
---|---|
Authors: | Reimers, Hanna ; Hoffmann, Stefan |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 41.2019, 2, p. 21-36
|
Subject: | Sustainability Labelling | Price Mark-ups | Willingness to Buy | Price Partitioning | Sustainable Consumption | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Preismanagement | Pricing strategy | Zahlungsbereitschaftsanalyse | Willingness to pay | Umweltzeichen | Eco-label | Warenkennzeichnung | Product labelling | Öko-Produkt | Sustainable product | Theorie | Theory | Nachhaltigkeit | Sustainability | Nachhaltiger Konsum | Sustainable consumption |
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