Transparent price labelling for sustainable products : a boost for consumers' willingness to buy?
by Hanna Reimers and Stefan Hoffmann
| Year of publication: |
2019
|
|---|---|
| Authors: | Reimers, Hanna ; Hoffmann, Stefan |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 41.2019, 2, p. 21-36
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| Subject: | Sustainability Labelling | Price Mark-ups | Willingness to Buy | Price Partitioning | Sustainable Consumption | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Öko-Produkt | Sustainable product | Umweltzeichen | Eco-label | Zahlungsbereitschaftsanalyse | Willingness to pay | Preismanagement | Pricing strategy | Nachhaltiger Konsum | Sustainable consumption | Warenkennzeichnung | Product labelling | Theorie | Theory | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.15358/0344-1369-2019-2-21 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012003362