Transportation image : place-based vehicles for destination branding
Dian'en Zhang, Hongxia Qi, Nandi Qi
| Year of publication: |
2021
|
|---|---|
| Authors: | Zhang, Dian'en ; Qi, Hongxia ; Qi, Nandi |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 19.2021, p. 1-11
|
| Subject: | Beijing | Destination | Destination branding | Projected and perceived image | Transportation image | Destinationsmanagement | Destination management | Markenimage | Brand image | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Herkunftsbezeichnung | Designation of origin | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2020.100541 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012548504