Trash it or sell it? : a strategic analysis of the market introduction of product innovations
Herbert Dawid; Michael Kopel; Thomas Dangl
| Year of publication: |
2009
|
|---|---|
| Authors: | Dawid, Herbert ; Kopel, Michael ; Dangl, Thomas |
| Published in: |
International game theory review. - [River Edge], NJ [u.a.] : World Scientific, ISSN 0219-1989, ZDB-ID 1500913-0. - Vol. 11.2009, 3, p. 321-345
|
| Subject: | Innovation | Produktentwicklung | New product development | Theorie | Theory | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008858429