Travel motivation-based typology of tourists who visit a shopping festival : an empirical study on the Dubai shopping festival
Sangeeta Peter, Victor Anandkumar
| Year of publication: |
April 2016
|
|---|---|
| Authors: | Peter, Sangeeta ; Anandkumar, Victor |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 22.2016, 2, p. 142-153
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| Subject: | Tourist typology | travel motivation | travel motives | shopping festival | shopping tourism | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Großveranstaltung | Big event | Tourismus | Tourism | Motivation | Zielgruppe | Target group | Event-Marketing | Event marketing | Online-Handel | Online retailing | Internationaler Tourismus | International tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1356766715607587 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011581874