Travel packaging on the Internet : the impact of pricing information and perceived value on consumer choice
Sarah Tanford, Seyhmus Baloglu, and Mehmet Erdem
| Year of publication: |
2012
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| Authors: | Tanford, Sarah ; Baloglu, Seyhmus ; Erdem, Mehmet |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 51.2012, 1, p. 68-80
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| Subject: | Tourismusmarketing | Tourism marketing | Online-Handel | Online retailing | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009491841