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An exloratory study of multi-cultural views on the Disney-McDonald's alliance
Guillet, Basak Denizci, (2010)
It affects, it affects not : a quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Tasci, Asli D. A., (2011)
Chinese hoteliers' take on hotel co-branding in China
Guillet, Basak Denizci, (2012)