Traveling with family! A mediated-moderation model on the intention to use accommodation sharing

Purpose This study aims to examine the direct impact of perceived service quality (PSQ) on satisfaction and the intention to use accommodation sharing (IAS). Additionally, it investigates the mediating role of satisfaction between PSQ and IAS. To extend the findings, the study also analyzes the moderating roles of behavioral change and family status in the relationship between satisfaction and IAS within a collective group. Design/methodology/approach This study includes 413 accommodation sharing (AS) users in the USA using data collected through MTurk. The authors analyzed the data using the ordinary least squared regressions path analytical framework and bootstrapping methods in PROCESS Macro to estimate the hypothesized mediated moderation models. Findings The findings underscore the significant impact of PSQ on satisfaction and IAS. Moreover, they reveal the crucial role of satisfaction as a mediator in this relationship and the moderating influence of family status and behavior change on the observed indirect relationship. These insights are invaluable for understanding and navigating the dynamics of the accommodation-sharing industry. Originality/value This paper is a pioneering work that sheds new light on the roles of change in behavior and family status in the context of AS. It makes significant contributions to the sharing economy and offers valuable managerial insights for companies operating in this market. The study s originality lies in its explanation of the mediator role of satisfaction in the sharing economy and the moderator mechanism of change in behavior and family status on IAS.