Travelling in the digital world : exploring the adoption of augmented reality (AR) through mobile application in hospitality business sector
Kritcha Yawised, Darlin Apasrawirote and Maneerut Chatrangsan and Paisarn Muneesawang
| Year of publication: |
2023
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|---|---|
| Authors: | Kritcha Yawised ; Darlin Apasrawirote ; Maneerut Chatrangsan ; Paisarn Muneesawang |
| Published in: |
Journal of advances in management research : JAMR. - Bingley : Emerald, ISSN 2049-3207, ZDB-ID 2511485-2. - Vol. 20.2023, 4, p. 599-622
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| Subject: | AR adoption | Digital marketing | Digital technology | SMEs | UTAUT-2 | Virtual reality | Virtuelle Realität | KMU | SME | Digitalisierung | Digitization | Innovationsakzeptanz | Innovation adoption | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Mobile Anwendung | Mobile application | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Digitale Güter | Digital goods | Informationstechnik | Information technology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JAMR-01-2023-0023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014381002