Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies
| Year of publication: |
2008
|
|---|---|
| Authors: | Briesch, Richard A. ; Dillon, William R. ; Blattberg, Robert C. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 5, p. 618
|