Trending topics plus future challenges and opportunities in brand management
Urša Golob, Mark A.P. Davies, Joachim Kernstock, Shaun M. Powell
| Year of publication: |
2020
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|---|---|
| Authors: | Golob, Urša ; Davies, Mark A. P. ; Kernstock, Joachim ; Powell, Shaun M. |
| Published in: |
The journal of asset management. - Basingstoke : Palgrave Macmillan, ISSN 1470-8272, ZDB-ID 2209717-X. - Vol. 27.2020, 2, p. 123-129
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| Subject: | Market disruption | Branding research | Marketing technology | Social responsibility | Sustainability | Social media | Brand equity | Corporate branding | Developing countries | Digital branding | Internal marketing | Integrated brand communication | Markenführung | Brand management | Social Web | Social web | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Corporate Social Responsibility | Corporate social responsibility | Internationales Marketing | International marketing | Markenimage | Brand image | Markenarchitektur | Brand architecture | Marketing | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-019-00184-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012298750