Triad lessons : generalizing results on high performance firms in five business-to-business markets
Rohit Deshpandé; John U. Farley; Frederick E. Webster
| Year of publication: |
2008
|
|---|---|
| Authors: | Deshpandé, Rohit ; Farley, John U. ; Webster, Frederick E. <Jr.> |
| Published in: |
International marketing ; Vol. 1. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 485-494
|
| Subject: | Unternehmenserfolg | Firm performance | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003655491