Tribal aspects of postmodern consumption research : the case of French in-line roller skaters
Bernard Cova and Véronique Cova
| Year of publication: |
2009
|
|---|---|
| Authors: | Cova, Bernard ; Cova, Véronique |
| Published in: |
The evolution of brands : from signals of quality to storehouses of trust. - London [u.a.] : Routledge. - 2009, p. 559-571
|
| Subject: | Sportmarketing | Sports marketing | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Wirtschaftskultur | Economic culture | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003784800