Triple sense-making of findings from marketing experiments using the dominant variable based-logic, case-based logic, and isomorphic modeling
Arch G. Woodside; Alexandre Schpektor; Xin Xia
| Year of publication: |
2013
|
|---|---|
| Authors: | Woodside, Arch G. ; Schpektor, Alexandre ; Xia, Xin |
| Published in: |
International journal of business and economics. - Taichung : Feng Chia University, ISSN 1607-0704, ZDB-ID 2573186-5. - Vol. 12.2013, 2, p. 131-153
|
| Subject: | configural analysis | field experiment | fuzzy set qualitative comparative analysis | multiple regression analysis | isomorphic management model | Management | Multiple Regression | Multiple regression | Modellierung | Scientific modelling | Logik | Logic | Feldforschung | Field research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010236041