"Trust Me, I'm an Advertiser". : the influence of message sidedness and advertiser credibility on readers' perceptions of native advertisements
Simone Krouwer, Karolien Poels, and Steve Paulussen
| Year of publication: |
2021
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|---|---|
| Authors: | Krouwer, Simone ; Poels, Karolien ; Paulussen, Steve |
| Published in: |
Designing and communicating experience. - Wiesbaden : Springer Gabler, ISBN 978-3-658-32200-7. - 2021, p. 105-117
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| Subject: | Werbung | Advertising | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-658-32201-4_8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648274