Trust and commitment : attitudes towards a time-honored brand across generations
Jiaxun He
| Year of publication: |
2014
|
|---|---|
| Authors: | He, Jiaxun |
| Published in: |
Brand management in emerging markets : theories and practice. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6242-1. - 2014, p. 91-103
|
| Subject: | Markenführung | Brand management | Werbewirkung | Advertising effects | Altersgruppe | Age group | Konsumentenverhalten | Consumer behaviour | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010417744