Trust and Performance in Cross-Border Marketing Partnerships: A Behavioral Approach
| Year of publication: |
1996
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|---|---|
| Authors: | Aulakh, Preet S. ; Kotabe, Masaaki ; Sahay, Arvind |
| Published in: |
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609x. - Vol. 27.1996, 5, p. 1005-1032
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