Trust and switching cost as a way to build e-loyalty in internet markets
Year of publication: |
2004
|
---|---|
Authors: | Lee, Dong-il ; Sohn, Changsoo |
Published in: |
International journal of internet and enterprise management : IJIEM. - Olney : Inderscience Enterprises, ISSN 1476-1300, ZDB-ID 2148430-2. - Vol. 2.2004, 3, p. 209-220
|
Subject: | Electronic Commerce | E-commerce | Wechselverhalten | Switching behaviour | Vertrauen | Confidence | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Internet |
-
Online trust and the importance of interaction
Papadopoulou, Panagiota, (2018)
-
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn, (2013)
-
Factors identification of online reputation and relationship with trust : a study of generation Y
Gupta, Rashik, (2017)
- More ...
-
The role of satisfaction and trust in mobile CRM activities
Lee, Dong-il, (2008)
-
The effects of mobile CRM activities on trust-based commitment
Sohn, Changsoo, (2011)
-
Trust and switching cost as a way to build e-loyalty in internet markets
Lee, Dong-Il, (2004)
- More ...