Trust and the tendency towards multi-unit franchising : a relational governance view
Year of publication: |
2014
|
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Authors: | Griessmair, Michele ; Hussain, Dildar ; Windsperger, Josef |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 11, p. 2337-2345
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Subject: | Multi-unit franchising | Relational view of governance | Knowledge-based trust | General trust | Agency theory | Franchising | Vertrauen | Confidence | Prinzipal-Agent-Theorie | Transaktionskosten | Transaction costs | Lieferantenmanagement | Supplier relationship management |
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