Trust as the Key to Loyalty in Business-to-Consumer Exchanges : Trust Building Measures in the Banking Industry

by Tara Ebert

Tara Ebert investigates what trust building measures in the banking industry should comprise. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks. Dr. Tara Ebert promovierte bei Prof. Dr. Manfred Schwaiger am Institut für Marktorientierte Unternehmensführung der Ludwig-Maximilians-Universität München.

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Year of publication:	2009
Authors:	Ebert, Tara
Publisher:	Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden
Subject:	Vertrauen \| Confidence \| Privatkundengeschäft \| Personal banking \| Kundenzufriedenheit \| Customer satisfaction \| Beziehungsmarketing \| Relationship marketing \| Bank \| Theorie \| Theory \| Business-to-Consumer
Description of contents:	Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de]

Extent:	Online-Ressource (XIX, 198p. 88 illus, digital)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references
ISBN:	978-3-8349-8307-7 ; 978-3-8349-1622-8
Other identifiers:	10.1007/978-3-8349-8307-7 [DOI]
Classification:	Banken, Versicherungen ; Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013522850