Trust as the key to loyalty in business-to-consumer exchanges : trust building measures in the banking industry
Tara Ebert
| Year of publication: |
2009 ; 1. ed.
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|---|---|
| Authors: | Ebert, Tara |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Vertrauen | Confidence | Privatkundengeschäft | Personal banking | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Bank | Theorie | Theory | Business-to-Consumer |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 198 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: München, Ludwig-Maximilians-Univ., Diss., 2009 |
| ISBN: | 978-3-8349-1622-8 |
| Classification: | Banken, Versicherungen ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003804051