Trust building in wine blogs : a content analysis
James D. Doyle, Louise A. Heslop, Alex Ramirez, David Cray and Anahit Armenakyn
| Year of publication: |
2012
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|---|---|
| Authors: | Doyle, James D. ; Heslop, Louise A. ; Ramirez, Alex ; Cray, David ; Armenakyn, Anahit |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 24.2012, 3, p. 196-218
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| Subject: | Web 2.0-Technologien | Web 2.0 technologies | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Informationsverhalten | Information behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621098