Trust building process for new market entrants : a case study of a Japanese cosmetics company's business expansion in China
Hajime Kobayashi and Yoritoshi Hara, and Tetsuya Usui
| Year of publication: |
2017
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|---|---|
| Authors: | Kobayashi, Hajime ; Hara, Yoritoshi ; Usui, Tetsuya |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 6, p. 801-812
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| Subject: | Inter-organizational relationship | Multinational corporation | Trust building | Process-based approach | Multinationales Unternehmen | Transnational corporation | China | Vertrauen | Confidence | Japan | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-06-2015-0108 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011773447