Trust of potential buyers in new entrepreneurial ventures : an analysis of trust drivers, the relevance for purchase intentions, and the moderating effect of product or service qualities
Gunnar Wiedenfels
| Year of publication: |
2009 ; 1. ed.
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| Authors: | Wiedenfels, Gunnar |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Unternehmensgründung | Kunde | Vertrauen |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 324 S. : Ill., graph. Darst. |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Zugl.: Aachen, Techn. Hochsch., Diss., 2008 |
| ISBN: | 978-3-8349-1673-0 |
| Classification: | Unternehmensorganisation ; Unternehmensplanung, Unternehmenskontrolle |
| Source: |
Persistent link: https://www.econbiz.de/10004939376