Trust, social relations and engagement : understanding customer behaviour on the Web

Donatella Padua

"Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'."--Publisher's website

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Year of publication:	2012
Authors:	Padua, Donatella
Publisher:	Basingstoke [u.a.] : Palgrave Macmillan
Subject:	Kunden \| Customers \| Beziehungsmarketing \| Relationship marketing \| Online-Marketing \| Internet marketing \| Öffentlichkeitsarbeit
Description of contents:	Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] ; Description [swbplus.bsz-bw.de]

Extent:	XXVII, 231 S. graph. Darst. 23 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	PART I: The internet age. Society in the Internet Age ; Forms of Aggregation on the Web: Social Networks and Communities ; New Models of Social Intelligence ; The Internet Organizational Realm. -- PART II: Trust and engagement. Digital Society and Trust Value for Engagement ; Value Creation on the Web: a Vision. -- PART III: How to generate engagement via building trust. The Value for Engagement Model ; Value for Engagement Mapping: a Case Study.
ISBN:	0-230-39124-9 ; 978-0-230-39124-6
Classification:	Technologische Faktoren ; Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009579000