Trust, social relations and engagement : understanding customer behaviour on the Web
Donatella Padua
| Year of publication: |
2012
|
|---|---|
| Authors: | Padua, Donatella |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Relationship marketing | Internet marketing | Business enterprises / Valuation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVII, 231 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-230-39124-6 ; 0-230-39124-9 |
| Source: |
Persistent link: https://www.econbiz.de/10009623735