Trust the brand : corporate reputation management in private banking
Verena A. Knipp
| Year of publication: |
2009
|
|---|---|
| Authors: | Knipp, Verena A. |
| Publisher: |
Hamburg : Diplomica-Verl. |
| Subject: | Unternehmen | Prestige | Marketingmanagement | Stakeholder | Kommunikationsverhalten | Private Banking |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 138 S. : Ill. graph. Darst. 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literatur- und Linkverz. S. 98 - 121 |
| ISBN: | 978-3-8366-8058-5 |
| Classification: | Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004955144