Trust the facts : the impact of reviews' written style and subject-focus on peer-to-peer accommodation consumption
Hhye Won Shin, Alei Fan, Laurie Wu
Year of publication: |
2024
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Authors: | Shin, Hhye Won ; Fan, Alei ; Wu, Luorong |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 48.2024, 2, p. 249-276
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Subject: | peer-to-peer accommodation | sharing economy | online review | customer trust | gender | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Share Economy | Sharing economy | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Hotellerie | Hotel industry | Geschlecht | Gender | Beziehungsmarketing | Relationship marketing |
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