Trusting and monitoring business partners throughout the relationship life cycle
Sanjukta Kusari; Steve Hoeffler and Dawn Iacobucci
| Year of publication: |
2013
|
|---|---|
| Authors: | Kusari, Sanjukta ; Hoeffler, Steve ; Iacobucci, Dawn |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 20.2013, 3, p. 119-138
|
| Subject: | benevolence trust | competence trust | monitoring | relationship life cycle | industrial marketing | business marketing | Vertrauen | Confidence | Lebenszyklus | Life cycle | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010187441