Trustworthy public communication : how public communicators can strengthen our democracies

This report provides evidence-based insights and recommendations on how public communicators can strengthen democracies by navigating (new) information ecosystems in ways that earn the trust of citizens. At a time when trust in government is increasingly important to democracy, the report aims to support public administrations in tackling the societal challenges in communication faced around the globe. The report combines state-of-the-art scientific knowledge and insights from experts, new empirical research on the moralisation of policies and values-targeted communication strategies, and input from citizens on this topic to provide practical guidance to policymakers and public administration communications professionals.