Turbo Marketing Through Time Compression

A host of advantages will flow to companies that learn to make and deliver goods and services faster than their competitors. However, four key questions must be answered to determine if a turbo marketing approach is suitable for your company.

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Year of publication:	1991
Authors:	Kotler, Philip ; Stonich, Paul J.
Published in:	Journal of Business Strategy. - MCB UP Ltd, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 12.1991, 5, p. 24-29
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb039439 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014845935