Turkish and Greek gift purchase behaviour and advertisement on traditional and online media communication tools based on gender differences
Androniki Kavoura, Sezen Bozyigit, Eda Yasa Ozelturkay
| Year of publication: |
2020
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|---|---|
| Authors: | Kavoura, Androniki ; Bozyigit, Sezen ; Ozelturkay, Eda Yasa |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 14.2020, 1, p. 1-21
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| Subject: | gift purchasing decisions | online media | offline media | gender differences | consumer behaviour | Turkey | Greece | Türkei | Griechenland | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing | Kommunikationsmedien | Communication media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2020.105120 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179145