Turning inside out : perceived internal branding in customer-firm relationship building
Doo Syen Kang
| Year of publication: |
2016
|
|---|---|
| Authors: | Kang, Doo Syen |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 4, p. 462-475
|
| Subject: | Congruence | Behavioral relationship | Customer-firm relationship | Perceived internal branding | Symbolic relationship | Training of brand value | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Internationales Marketing | International marketing | Interne Markenführung | Internal branding | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-07-2015-0229 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011615500