Turning knowledge into new product creativity: an empirical study

Purpose – The purpose of this paper is to investigate the relationship between knowledge acquisition, dissemination, and innovation and new product creativity and to identify different hidden patterns in which knowledge acquisition, dissemination, and innovation affect new product creativity. Design/methodology/approach – The paper employs additivity and variance stabilization analysis. Findings – The new product creativity is significantly related to knowledge management. Practical implications – The paper implies that if organizations fail to understand the subtle ways by which different dimensions of knowledge acquisition, dissemination, and innovation influence new product creativity, they may fail to harvest the full value of knowledge management in creativity improvement. Originality/value – It is one of the first to assess the link between knowledge management and new product creativity.