Turning Visitors into Customers: A Usability-Centric Perspective on Purchase Behavior in Electronic Channels
| Year of publication: |
2006
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|---|---|
| Authors: | Venkatesh, Viswanath ; Agarwal, Ritu |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 52.2006, 3, p. 367-382
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