Twitter for two : investigating the effects of dialogue with customers in social media
Jonas Colliander, Micael Dahlén and Erik Modig
| Year of publication: |
2015
|
|---|---|
| Authors: | Colliander, Jonas ; Dahlén, Micael ; Modig, Erik |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 34.2015, 2, p. 181-194
|
| Subject: | Social Media | Twitter | Signaling Effects | Customer Relationship Management | Electronic Word of Mouth | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011342940