Two countries, one brush? Perhaps not … : Executing strategy in Latin America

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – This paper is an interesting look at the strategic diffusion process in Mexico and Peru. The author puts forward possible reasons for various results, and makes the effort to analyze results further based on locality and organization and management history. Although the results are only from a small sample, it is worth a read for anyone studying strategic diffusion on the international stage, or interested in the managerial characteristics of Mexico and/or Peru. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.