Two-echelon manufacturer, retailer supply chain strategies with price, quality, and promotional effort sensitive demand
Brojeswar Pal, Shib Sankar Sana and Kripasindhu Chaudhuri
| Year of publication: |
November 2015
|
|---|---|
| Authors: | Pal, Brojeswar ; Sana, Shib Sankar ; Chaudhuri, Kripasindhu |
| Published in: |
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS). - Oxford : Wiley, ISSN 0969-6016, ZDB-ID 1213721-2. - Vol. 22.2015, 6, p. 1071-1095
|
| Subject: | price | promotional effort | quality | Stackelberg game | imperfect production | warranty | Lieferkette | Supply chain | Produktqualität | Product quality | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/itor.12131 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011489203