Two- or one-dimensional view of arousal? : exploring tense and energetic arousal routes to consumer attitudes
Xiaomeng Fan; En-Chung Chang; Duane Theodore Wegener
| Year of publication: |
2015
|
|---|---|
| Authors: | Fan, Xiaomeng ; Chang, En-chung ; Wegener, Duane Theodore |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 9/10, p. 1417-1435
|
| Subject: | Consumer attitudes | Matching effects | Telic and paratelic orientations | Tense and energetic arousal |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011409362