Two- or one-dimensional view of arousal? : Exploring tense and energetic arousal routes to consumer attitudes
Year of publication: |
2015
|
---|---|
Authors: | Fan, Xiaomeng ; Chang, En-Chung ; Wegener, Duane Theodore |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 49.2015, 9/10, p. 1417-1435
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer attitudes | Matching effects | Telic and paratelic orientations | Tense and energetic arousal |
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